How do you create event content that keeps working?
Good event content captures the conversations, insights and encounters, not just the atmosphere. An aftermovie is forgotten after a week, but interviews with speakers, customers and experts can be used for months. If you are having an event video made, plan those conversations in advance.
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Which event content delivers more than an aftermovie?
An event brings a lot of knowledge and expertise together in one place on one day. Five formats draw out that knowledge: speaker interviews, conversations with customers and guests, testimonials, expert conversations and a short event recap. A recap shows that the event took place. The other four show what your organisation knows, and that strengthens your thought leadership.
Why does an aftermovie fall short?
An aftermovie is about atmosphere and has run its course after one post on social media. The substance of the event, what speakers and customers said, does not feature in it.
What do you record during the event?
Short interviews with speakers straight after their session, conversations with customers and testimonials from guests. Note which question or insight each conversation produces.
How long does event content remain usable?
The event lasts one day, the content lasts for months. Individual clips can be used on social media, on your website and in campaigns.
A good event lasts a day, strong content lives on for months.
Text written by StoryYo from the recording.
Read the full transcript
Wat is een goede eventvideo? Eventvideo wordt vaak gebruikt om een event vast te leggen. Veel organisaties maken de afloop een aftermovie waarin de sfeer van het event centraal staat. Maar de echte waarde van de event zit vaak ergens anders. In de gesprekken, inzichten en ontmoetingen die tijdens het event plaatsvinden. Door deze momenten vast te leggen, ontstaat superwaardevolle content... die ook na het event nog lang gebruikt kan worden. Waarom eventcontent zo krachtig is?
Een event brengt vaak veel kennis en expertise samen op één plek. Door interviews en gesprekken tijdens het event op te nemen... kun je inzichten van sprekers vastleggen... gesprekken met klanten en experts delen... thoughtleadership versterken... en waardevolle content creëren rondom het event. Zo verandert een event van een eenmalig moment naar blijvende content. Wat zijn nou voorbeelden van goede eventcontent? Interviews met sprekers, gesprekken met klanten en gasten, testimonials, expertgesprekken en een korte eventrecap.
Deze video's kunnen na het event gebruikt worden op social media, websites en in campagnes. Van event naar contentmachine. De meeste events eindigen met een aftermovie. Maar organisaties die het anders aanpakken, gebruiken hun event als startpunt voor content. Door interviews, gesprekken en inzichten vast te leggen, ontstaat content die nog maanden gebruikt en gedeeld kan worden. Een goed event duurt een dag, sterke content leeft maandenlang door.
MUZIEK.
Most Frequently Asked Questions
What is the difference between an aftermovie and event content?
An aftermovie shows the atmosphere of an event in a short edit and is usually shared once. Event content consists of separate videos with substance: speaker interviews, conversations with customers, testimonials and expert conversations. These videos show knowledge and experience, which means they can still be used on social media, websites and in campaigns months after the event.
Which conversations produce the best event content?
The best event content comes from conversations in which someone shares a concrete insight or a concrete experience. Think of speakers explaining their main point, customers describing the problem they solved and experts responding to a current issue. Conversations like these have substance that stands apart from the event. That keeps them relevant, even long after the event itself is over.
Where do you use event videos after the event?
Event videos can be used on social media, on the website and in campaigns. You can take several short clips from a single interview and publish them spread over a period of months. That way, one event day grows into a steady stream of content, and the knowledge shared during the event stays visible to prospects who were not there themselves.