Employer branding video
Show what you stand for. When your people carry the story, it lands externally by itself.
The blind spot
Many MSPs say their people make the difference. The market never sees those people.
A new logo.
Your own people.
They tell people what you stand for.
What you get
With the campaign: guaranteed 25,000 views on LinkedIn.
- The Story: your own people on vision and values
- Bloopers
- 10 separate clips for LinkedIn and your website
How to use it as an MSP
A video is not a goal. It is the tactic in a play you run every year. Employer branding video belongs to this play from the MSP Playbook.
- Play 1 · Positioning and branding
From more to less
“My prospect doesn't get what we stand for”
As the main tactic: Employer branding
50% → 0%doubt in your prospect’s mind
Key line: Those who choose get chosen.
- Retiring “We take care of everything”
- Website: money time, twice
- A niche makes you more relevant
- Trust = competence + character + results
- Prove the claim at every step
The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.
- Answer pages: what does your company stand for?
- Posts in the words of your own people
Proof
26 of 37MSPs chose the same slogan to retire: ‘We take care of everything.’Source: Voice of the MSP 2026Everything we record goes through the Content Engine, from €1,195 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Frequently asked questions
My people don’t want to be on camera.
We lead the conversation, without a script. The bloopers are part of it.
What exactly do I get?
The Story: a video with your own people about your vision and values. Plus bloopers and 10 standalone clips for LinkedIn and your website. With the campaign, we guarantee 25,000 views on LinkedIn.
How long does it take?
Twelve weeks: strategy in weeks 1 to 4, the recording in week 6 and promotion up to and including week 12.
Effy Shkuri
Co-founder StoryYo
Want to see how other MSPs approach this?
I'll send you the download.
Thank you. Here is the MSP Playbook. Download the PDF
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