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Internal communications

Everyone tells it the same story. Your claim is on the website. What does your service desk say?

The blind spot

The story stops somewhere in the chain. Perfect branding, but at Athens airport Effy put the bottle of Evian back: the cashier didn't carry the story.

Rolling out the proposition.

First internal understanding.

Then external impact.

What you get

We set the scope together in the kick-off.

  • Tailored internal communications
  • For employees and new hires
  • Values and feeling, not just what you sell

How to use it as an MSP

A video is not a goal. It is the tactic in a play you run every year. Internal communications belongs to this play from the MSP Playbook.

  • Play 1 · Positioning and branding

    From more to less

    “My prospect doesn't get what we stand for”

    As an amplifier: Messaging

    50% → 0%doubt in your prospect’s mind

    Key line: Those who choose get chosen.

    • Retiring “We take care of everything”
    • Website: money time, twice
    • A niche makes you more relevant
    • Trust = competence + character + results
    • Prove the claim at every step

The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.

How it works, in 12 weeks

Before, during and after, we help you think about how to use it.

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Strategy
Production
Promotion

What the Content Engine makes of it

Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.

One internal video1 recording
  • Onboarding material
  • An intranet page per theme

Proof

14 of 37MSPs think prospects immediately get what they do.Source: Voice of the MSP 2026
Investment

Everything we record goes through the Content Engine, from €1,195 a month.

We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.

Frequently asked questions

What counts as internal communications?

Tailored for employees and new hires: values and feeling, not just what you sell. We set the scope together in the kick-off.

What do we do with the video afterwards?

The Content Engine turns it into onboarding material, and an intranet page per theme.

How long does it take?

Twelve weeks: strategy in weeks 1 to 4, the recording in week 6 and promotion up to and including week 12.

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