Content Engine
Investhalf a day.365 days of content.
You want to outsource your marketing, but not still lose time on reviews. With us, you don’t have to.
How it works
Seven steps from your prospect’s question to a year of content. Then you see what you get.
- 1
Your prospect has questions.
Whoever answers their prospect’s questions better than the competition stays top of mind, gets a seat at the table and doesn’t lose opportunities.
15 → 5A prospect has more than 15 questions and asks fewer than 5.
80%isn’t looking for you, but comes across you.
- 2
Collect your 20 questions.
The questions on the minds of prospects and clients.
- 1Why don’t sales playbooks work for MSPs?
- 2Where does AI really deliver productivity in an MSP?
- 3How does an MSP stay relevant when technology no longer sets it apart?
- Three of the questions from MSP Late Night.
- 3
Answer them in the studio.
Half a day per year, in our studio in Loosdrecht or at your place: we can also come to you with a camera operator. We lead the conversation, so you don’t need to be good on camera.
Recording - 4
Convert automatically.
Every question becomes 1 blog, 1 answer page and 1 LinkedIn post. In your style and branding. An answer page answers one question, so ChatGPT, Copilot and Google cite you as the source.
- BlogWhy sales playbooks don’t work for MSPs, and what does
- Answer pageWhy don’t sales playbooks work for MSPs?
- LinkedIn postTen plays instead of a hundred.
- 5
No review rounds.
We understand IT. Three entrepreneurs who have each run their own IT company. The video is the source. The truth is captured once. Everything after that is a conversion, not a new interpretation.
- Not
- Outsourcing and still checking.
- Instead
- Tell it once. A year of content. You approve with one click.
- 6
The input is always a video.
Our input is your voice, your expert, your story. That keeps the content authentic, and every MSP sounds like itself.
73%of MSPs expect that with the same AI tool, everyone will make the same content faster. Built in-house by the StoryYo team.
- 7
Works on any recording.
The 20 questions are the fastest route. The Content Engine also works on webinars, vodcasts, round tables, events and interviews.
What you get per year
- 20Blogs
- 20Answer pages
- 20LinkedIn posts
Example of a year from one studio day.
A fair price.
No hours, no review rounds.
Who it's for
- IT companies that want to outsource their marketing.
- IT companies unhappy with how things are going now.
- Collect 20 questionsincluded
- One studio dayincluded
- The Content Engineincluded
- Ready to publish in your styleincluded
- Hours0
- Review rounds0
Frequently asked questions
Do I really not have to review anything?
What you say in the studio is the source. We convert it, we make nothing up. You get everything ready as a draft and approve it with one click.
I’m not good on camera.
We lead the conversation. You tell what you already tell every day.
Do I have to come to the studio?
You don’t have to. You come to our studio in Loosdrecht for half a day, or we come to you with a camera operator.
Doesn’t it sound like AI?
The input is your video, in your words. The Engine writes in your style.
What if I already take an EMPOWER letter?
Then that recording goes through the Engine too.
Which play are you already running?
In 30 minutes we look at where you stand and which letter will deliver the most.