Video podcast
He has 15 questions. They ask 5. Let your expert answer the rest. From being found to being come across.
The blind spot
MSPs measure likes. The best posts might not get any likes.
Likes.
Watch time.
Proof that your message was delivered.
What you get
That's content for 6 months.
- Interview with your founder, salesperson, consultant or specialist
- Based on your prospect’s 20 questions
- Clips for LinkedIn and your website
- A series of at least 6, in 2 half days
How to use it as an MSP
A video is not a goal. It is the tactic in a play you run every year. Video podcast belongs to these 2 plays from the MSP Playbook.
- Play 2 · Thought leadership
From recognisable to top of mind
“Nobody in our niche knows us”
As the main tactic: Owned vodcast
1,000 → 25,000from likes to views in your target audience
Key line: Consistent, not creative.
- 15 questions, 5 get asked
- Come across, not found
- Likes vs watch time
- Play 4 · New clients
From selling to trust
“First calls don’t lead to a follow-up”
As an amplifier: Owned vodcast
10% → 30%first calls with a follow-up
Key line: Nice to meet you, not nice to meet me.
- Give insight, don't ask
- Call centre €700–1,200 per meeting
- 3% of your market is buying now
The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.
- A blog per question
- An answer page per question
- A LinkedIn post per question
Proof
42%view rate for The Playbook, against a LinkedIn benchmark of 22%.- 8 interviews in one studio day
- 200 hours of organic watch time
Everything we record goes through the Content Engine, from €1,195 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Frequently asked questions
I’m not good on camera.
We lead the conversation. You tell what you already tell every day.
Where do the questions come from?
From the 20 questions on your prospects’ and clients’ minds. We gather them together, before we record.
How many episodes do I get?
At least 6, recorded in 2 half days. That's content for 6 months.
Hendrika Willemse
Managing partner StoryYo
Want to see how other MSPs approach this?
I'll send you the download.
Thank you. Here is the MSP Playbook. Download the PDF
Invest half a day.
Call