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Round table

Nice to meet you. Not nice to meet me. Where leaders meet. Your name, our playbook.

The blind spot

Most first calls start with who we are. 20 to 30% no-show, 10 to 20% leads to a follow-up.

Presenting.

Listen.

Give, then receive.

What you get

You invite, or we do it.

  • Concept, teaser and trailer
  • Independent moderator
  • Five guests, ten at most
  • 6 clips and 6 LinkedIn posts, aimed at 10,000 viewers
  • Every guest gets a clip and personal follow-up within a week

How to use it as an MSP

A video is not a goal. It is the tactic in a play you run every year. Round table belongs to these 2 plays from the MSP Playbook.

  • Play 4 · New clients

    From selling to trust

    “First calls don’t lead to a follow-up”

    As the main tactic: Roundtable

    10% → 30%first calls with a follow-up

    Key line: Nice to meet you, not nice to meet me.

    • Give insight, don't ask
    • Call centre €700–1,200 per meeting
    • 3% of your market is buying now
  • Play 3 · Existing clients

    From shaking hands to hugging

    “My existing clients don’t know what else we do”

    As an amplifier: Round table, in person

    9 → 3 monthsfrom idea to everyone informed

    Key line: Inform your clients before your competitor does.

    • The better you deliver, the less they see you
    • Untapped potential
    • Webinar first, then a call

The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.

How it works, in 12 weeks

Before, during and after, we help you think about how to use it.

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Strategy
Production
Promotion

What the Content Engine makes of it

Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.

One round table1 recording
  • A report
  • Blogs
  • Answer pages with your guests’ quotes

Proof

€700 to €1,200is what a qualified meeting through a call centre costs. Here, five decision-makers sit at the table with their peers.
Investment

Everything we record goes through the Content Engine, from €1,195 a month.

We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.

Frequently asked questions

Who invites the guests?

You invite, or we do it.

How many guests sit at the table?

Five, ten at most, with an independent moderator.

What does it deliver after the day itself?

6 clips and 6 LinkedIn posts, aimed at 10,000 viewers. Every guest gets their own clip and personal follow-up within a week. The Content Engine turns the conversation into a report, blogs and answer pages.

Next stepContent Engine