Services

It's not about
around the video.

It's about the play you run every year. EMPOWER is the seven tactics you use to run it.

A play is a set routine, like a corner or a penalty. You practise it until it comes naturally. Every play is a campaign: before, during and after.

Before: marketingDuring: salesAfter: marketing

From the inside out

Seven tactics in four layers: first your own people, then sales, then marketing, then your community.

Your peopleWhat do we stand for?

Employer branding videoFrom more to less Internal communicationsFrom more to less

Your salesHow do we tell it in 60 seconds?

Pitch videoFrom client to ambassador

Your marketingWhich questions do we answer before they are asked?

Video podcastFrom recognisable to top of mind WebinarsFrom recognisable to top of mind

Your communityFrom content to connection

Event videoFrom shaking hands to hugging Round tableFrom selling to trust

Every letter provides input for the Content Engine.

Which letter fits your growth question

Five growth questions we hear most often from MSPs. For each question, the play, the letter that carries it and the letters that amplify it.

“My prospect doesn't get what we stand for”From more to lessEEmployer branding MInternal communications PPitch Doubt from 50% to 0%
“Nobody in our niche knows us”From recognisable to top of mindOVideo podcast WWebinars From 1,000 likes to 25,000 views
“My existing clients don’t know what else we do”From shaking hands to huggingEEvent WWebinars RRound table Lead time cut from 9 to 3 months
“First calls don’t lead to a follow-up”From selling to trustRRound table OVideo podcast PPitch From 10% to 30% follow-up
“Happy clients don't introduce us”From client to ambassadorPPitch WWebinars From 20% to 80% asked
Not sure which one yet?In 30 minutes we look at where you stand.Book a call

What every letter has in common

112 weeksStrategy in weeks 1 to 4, production in week 6, promotion in weeks 6 to 12.
2Fixed priceIncluding strategy and promotion.
3Before, during, afterWe think along about how you use it, not just about the recording.
4Content EngineEvery recording goes through it.

Every letter is input.

Whatever we record, a pitch, a vodcast, a webinar or a round table, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.

See the Content Engine

Which play are you already running?

In 30 minutes we look at where you stand and which letter will deliver the most.

Book a call

It's not aboutaround the video.