Event video
From 200 visitors to 200 contacts. Before: marketing. During: sales. After: marketing.
The blind spot
Salespeople often feel they are inviting guests to help marketing. Without ownership, the drive to follow up is low.
An aftermovie.
Sales as owner.
From the event, from invitation to follow-up.
What you get
- Personal video invitation per salesperson
- Aftermovie
- Behind-the-scenes footage
- At least 8 interviews
- At least 10 videos from one day
- Personal follow-up video
How to use it as an MSP
A video is not a goal. It is the tactic in a play you run every year. Event video belongs to this play from the MSP Playbook.
- Play 3 · Existing clients
From shaking hands to hugging
“My existing clients don’t know what else we do”
As the main tactic: Events
9 → 3 monthsfrom idea to everyone informed
Key line: Inform your clients before your competitor does.
- The better you deliver, the less they see you
- Untapped potential
- Webinar first, then a call
- Sales owns the event
- From QBR to SBR
The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
- Personal video invitation per salesperson
- Reminder via WhatsApp
- At least 8 interviews
- Behind-the-scenes footage
- At least 10 videos from one day
- Aftermovie
- Your own sales question on the evaluation form
- Personal follow-up video
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.
- Every interview a blog
- Every interview an answer page
- In your client's voice
Proof
KaseyaWith event videos, Kaseya made the impact of the Connect events visible to the MSP community.- Also: Smizer Sparks 2026
Everything we record goes through the Content Engine, from €1,195 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Frequently asked questions
We already have an aftermovie. What’s the difference?
An aftermovie is one video afterwards. We make sales the owner of the event: a personal invitation per salesperson beforehand, interviews during, and a personal follow-up video afterwards.
How many videos do I get?
At least 10 from one day, including at least 8 interviews, plus the aftermovie and behind-the-scenes footage.
How do we make sure there is follow-up?
With a dedicated sales question on the evaluation form and a personal follow-up video per salesperson.
Hendrika Willemse
Managing partner StoryYo
Want to see how other MSPs approach this?
I'll send you the download.
Thank you. Here is the MSP Playbook. Download the PDF
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