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Pitch video

Your story in 60 seconds. A salesperson can’t be everywhere. A pitch video can.

The blind spot

A prospect lands on your website twice, just before and just after the call. That is when they decide.

A company presentation.

A claim in seconds.

And a video your promoter can forward.

What you get

  • 60-second pitch video
  • Text from the content strategy
  • Including strategy and promotion

Three applications

  1. 1On your homepage and your About us page
  2. 2A personal invitation per salesperson: for events, calls and trailers
  3. 3A video your promoters can forward

How to use it as an MSP

A video is not a goal. It is the tactic in a play you run every year. Pitch video belongs to these 2 plays from the MSP Playbook.

  • Play 5 · Referrals

    From client to ambassador

    “Happy clients don't introduce us”

    As the main tactic: Pitch as a forwardable video

    20% → 80%of your clients asked systematically

    Key line: A 9 is a compliment. Until you ask.

    • Elevation moments
    • NPS with a follow-up question
    • 67% have the network, 63% don't ask
  • Play 1 · Positioning and branding

    From more to less

    “My prospect doesn't get what we stand for”

    As an amplifier: Pitch on your homepage

    50% → 0%doubt in your prospect’s mind

    Key line: Those who choose get chosen.

    • Retiring “We take care of everything”
    • Website: money time, twice
    • A niche makes you more relevant

The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.

How it works, in 12 weeks

Before, during and after, we help you think about how to use it.

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Strategy
Production
Promotion

What the Content Engine makes of it

Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.

One pitch video1 recording
  • Your homepage copy
  • Your About us page
  • A fixed opening post

Proof

87%of clients give a referral when you ask. The client doesn't have to explain anything. They just press play.
Investment

Everything we record goes through the Content Engine, from €1,195 a month.

We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.

Frequently asked questions

Where do I use a pitch video?

In three places: on your homepage and your About us page, as a personal invitation per salesperson, and as a forwardable video for your promoters.

Where does the copy come from?

From the content strategy. We create it together in the first few weeks, before we record.

How long does it take?

Twelve weeks: strategy in weeks 1 to 4, the recording in week 6 and promotion up to and including week 12.

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