The blind spot
A webinar is not an hour of broadcasting. The work happens before and after.
Once.
In pairs.
And sales calls within five working days.
What you get
- Platform
- Emails
- Host and moderator
- Reporting
- Clips
- LinkedIn posts
- Teasers
How to use it as an MSP
A video is not a goal. It is the tactic in a play you run every year. Webinars belongs to these 3 plays from the MSP Playbook.
- Play 2 · Thought leadership
From recognisable to top of mind
“Nobody in our niche knows us”
As an amplifier: Webinar
1,000 → 25,000from likes to views in your target audience
Key line: Consistent, not creative.
- 15 questions, 5 get asked
- Come across, not found
- Likes vs watch time
- Play 3 · Existing clients
From shaking hands to hugging
“My existing clients don’t know what else we do”
As an amplifier: Webinar in pairs
9 → 3 monthsfrom idea to everyone informed
Key line: Inform your clients before your competitor does.
- The better you deliver, the less they see you
- Untapped potential
- Webinar first, then a call
- Play 5 · Referrals
From client to ambassador
“Happy clients don't introduce us”
As an amplifier: Webinar with promoters
20% → 80%of your clients asked systematically
Key line: A 9 is a compliment. Until you ask.
- Elevation moments
- NPS with a follow-up question
- 67% have the network, 63% don't ask
The MSP Playbook. Five plays and seven services: how to use them as an MSP, with the numbers to match.
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
- Registration page in your house style
- Personal invitation per salesperson
- Reminders 1 day, 1 hour and 15 minutes
- Talk show with two speakers
- Host
- Q&A and live polls
- Follow-up within five working days
- Clips and posts
- Reporting
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs, answer pages and LinkedIn posts. In your style.
- Blogs per topic
- An answer page for every question from the chat
Inform your clients before your competitor does.
9 → 3months from idea to everyone informed.Everything we record goes through the Content Engine, from €1,195 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Roger365
Every quarter, Roger365 runs webinars for partners across Europe to keep them informed about the latest developments. The recordings are reused as standalone content and, through a registration page, used to keep attracting new partners.
Frequently asked questions
Where does a webinar start for you?
Not at the recording, but at the first registration. We create a registration page in your style, teasers that prompt people to sign up, a personal invitation per salesperson, and reminders 1 day, 1 hour and 15 minutes beforehand.
Does it have to be a presentation with slides?
No. We can also produce a webinar fully in talk-show style: two or more people in conversation, with a host, Q&A and live polls. Instead of slides, a conversation that is pleasant to watch.
Will it look like our house style?
We start with your visual style: a virtual webinar studio with your logo and colours, a recognisable intro and outro, and overlays in your house style. Set up once, and every webinar after that is instantly recognisable.
Does a webinar deliver more than an hour of viewers?
Yes, if the work before and after it gets done. Sales calls within five working days, and the recording becomes clips, posts and a report. The Content Engine turns it into blogs per topic and an answer page for each question from the chat. That way one webinar isn't a one-off moment, but an ongoing stream of visibility and conversations.
Effy Shkuri
Co-founder StoryYo
Want to see how other MSPs approach this?
I'll send you the download.
Thank you. Here is the MSP Playbook. Download the PDF
Invest half a day.
Call