Round table
Nice to meet you. Not nice to meet me. Where leaders meet. Your name, our playbook.
The blind spot
Most first calls start with who we are. 20 to 30% no-show, 10 to 20% leads to a follow-up.
Presenting.
Listen.
Give, then receive.
What you get
You invite, or we do it.
- Concept, teaser and trailer
- Independent moderator
- Five guests, ten at most
- 6 clips and 6 LinkedIn posts, aimed at 10,000 viewers
- Every guest gets a clip and personal follow-up within a week
How to use it as an MSP
A video is not a goal. It is a tactic in a play: a routine you run every year, like a corner or a penalty.
Lead role in Play 4From selling to trust
“Nice to meet you. Not nice to meet me.”
First meetings with a follow-up: 10% → 30%
- BeforeYour customer invites five guests.
- DuringAn independent moderator, no pitch.
- AfterPersonal follow-up within a week, with a clip per guest.
Also in: Play 3 (your best existing customers).
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs and LinkedIn posts. In your style.
- A report
- Blogs
- LinkedIn posts with your guests' quotes
Proof
€700 to €1,200is what a qualified meeting through a call centre costs. Here, five decision-makers sit at the table with their peers.Everything we record goes through the Content Engine, for €1,395 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Frequently asked questions
Who invites the guests?
You invite, or we do it.
How many guests sit at the table?
Five, ten at most, with an independent moderator.
What does it deliver after the day itself?
6 clips and 6 LinkedIn posts, aimed at 10,000 viewers. Every guest gets their own clip and personal follow-up within a week. The Content Engine turns the conversation into a report, blogs and LinkedIn posts.
The MSP Playbook.
Want to see how other MSPs approach this? All the plays in one place, to take with you.

Effy Shkuri
Co-founder StoryYo
Want to see how other MSPs approach this?
I'll send you the MSP Playbook.
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