Content Engine example.This comes from one video.

A Content Engine example from start to finish, at Xinno, an IT partner for law firms.We follow one video, from the studio to the brochure.

1
Half a day in the studio.
We ask 20 questions, Xinno’s expert answers. This is one of them:What blind spots do law firms have in their IT?This is how it comes off the table: 7 minutes and 23 seconds, still without subtitles or logo. We take out the purple parts.
0:00 / 7:23Full recording
2
Then we cut.
The strongest parts become separate videos, each in its own format, with subtitles and Xinno’s logo. Here are the three blind spots from this conversation. Turn on the sound.
Blind spot 1: your people0:13From the recording, at 2:07
Blind spot 2: the cloud0:07From the recording, at 5:13
Blind spot 3: old software0:09From the recording, at 5:53
3
The LinkedIn posts.
The same conversation gives you video posts, carousels and quotes. In Xinno’s style, in the expert’s words.
- XINNOIT-partner voor de advocatuur
  Je kunt de mooiste sloten om je huis bouwen.
  Maar als je het raampje open laat staan, valt er weinig te beveiligen.
- XINNOIT-partner voor de advocatuur
  De drie blinde vlekken in de IT van een advocatenkantoor.
  Veeg, het beeld loopt door.
  1 / 6
- XINNOIT-partner voor de advocatuur
  De cloud is geen vrijbrief.
  Over wie er verantwoordelijk is voor je data.
4
The blog.
The question as the title, the answer right below it, the video in it and the transcript at the bottom. This is how it is live on Xinno’s site.
5
The white paper.
Six videos on one topic, brought together in one document. To download, and to send after a conversation.
- Blinde vlekken in de IT van een advocatenkantoor
- Risico cloud advocatenkantoor: twee kanten van de keuze
- Patriot Act en je advocatenkantoor: het echte risico
- Informatiebeveiliging advocatenkantoor
- Microsoft 365 en de AVG: grip op de hele keten
- Trends in de advocatuur: afsplitsing, NIS2 en werkwijze
6
The brochure.
The knowledge from all your videos, translated into your services. What you do, for whom, and why you.

Example: the video and the blog are on xinno.nl as shown; in the full recording the logo has been cropped out of frame. The post texts come from the conversation. The white paper and the brochure were made for this page. All client material is in Dutch.

That is one video.
You get 20.

Half a day in the studio. No review rounds. You approve with one click.

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videos20
blogs20
LinkedIn posts60
brochure1
white paper1

per month, 12 months, excl. VAT€1,395

Content Engine example.This comes from one video.

Half a day in the studio.

Then we cut.

The LinkedIn posts.

The blog.

The white paper.

The brochure.

That is one video.You get 20.

That is one video.
You get 20.