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Pitch video

Your story in 60 seconds. A salesperson can’t be everywhere. A pitch video can.

The blind spot

A prospect lands on your website twice, just before and just after the call. That is when they decide.

A company presentation.

A claim in seconds.

And a video your promoter can forward.

What you get

  • 60-second pitch video
  • Text from the content strategy
  • Including strategy and promotion

Three applications

  1. 1On your homepage and your About us page
  2. 2A personal invitation per salesperson: for events, calls and trailers
  3. 3A video your promoters can forward

How to use it as an MSP

A video is not a goal. It is a tactic in a play: a routine you run every year, like a corner or a penalty.

Lead role in Play 5From client to ambassador

“A 9 is a compliment. Until you ask.”

Customers asked structurally: 20% → 80%

  1. BeforeChoose the moment, for example an SBR, a delivery or a customer event.
  2. DuringAsk the question.
  3. AfterYour promoter forwards the 60-second video.

Also in: Play 1 (your homepage) and Play 4 (1-on-1 pitch).

How it works, in 12 weeks

Before, during and after, we help you think about how to use it.

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Strategy
Production
Promotion

What the Content Engine makes of it

Whatever we record, the Content Engine turns it into blogs and LinkedIn posts. In your style.

One pitch video1 recording
  • Your homepage copy
  • Your About us page
  • A fixed opening post

Proof

87%of clients give a referral when you ask. The client doesn't have to explain anything. They just press play.
Investment

Everything we record goes through the Content Engine, for €1,395 a month.

We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.

Frequently asked questions

Where do I use a pitch video?

In three places: on your homepage and your About us page, as a personal invitation per salesperson, and as a forwardable video for your promoters.

Where does the copy come from?

From the content strategy. We create it together in the first few weeks, before we record.

How long does it take?

Twelve weeks: strategy in weeks 1 to 4, the recording in week 6 and promotion up to and including week 12.

The MSP Playbook.

Want to see how other MSPs approach this? All the plays in one place, to take with you.

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