Services

It's not about
around the video.

It's about the play you run every year. EMPOWER is the seven tactics you use to run it.

A play is a set routine, like a corner or a penalty. You practise it until it comes naturally. Every play is a campaign: before, during and after.

Before: marketingDuring: salesAfter: marketing

From the inside out

Seven tactics in three groups: first your people, then your market, then your community.

Your peopleWhat do we stand for?

Your marketWhich questions do we answer before they are asked?

Your communityFrom content to connection

Every letter provides input for the Content Engine.

Five growth questions we hear most often from MSPs. For each question, the play, the letter that carries it and the letters that amplify it.

“My prospect doesn't get what we stand for”From more to lessEEmployer branding MInternal communications PPitch Doubt from 50% to 0%
“Nobody in our niche knows us”From recognisable to top of mindOOwned podcast WWebinars From 1,000 likes to 25,000 views
“My existing clients don’t know what else we do”From shaking hands to huggingEEvent WWebinars RRound table Lead time cut from 9 to 3 months
“First calls don’t lead to a follow-up”From selling to trustRRound table OOwned podcast PPitch From 10% to 30% follow-up
“Happy clients don't introduce us”From client to ambassadorPPitch WWebinars From 20% to 80% asked
Not sure which one yet?In 30 minutes we look at where you stand.Book a call

112 weeks, before to afterStrategy in weeks 1 to 4, production in week 6, promotion in weeks 6 to 12. We think along about how to use it, not just about the recording.
2Fixed priceIncluding strategy and promotion.
3Content EngineEvery recording goes through it.

Whatever we record, a pitch, a vodcast, a webinar or a round table, the Content Engine turns it into blogs and LinkedIn posts. In your style.

In 30 minutes we look at where you stand and which letter will deliver the most.