Event video
From 200 visitors to 200 contacts. Before: marketing. During: sales. After: marketing.
The blind spot
Salespeople often feel they are inviting guests to help marketing. Without ownership, the drive to follow up is low.
An aftermovie.
Sales as owner.
From the event, from invitation to follow-up.
What you get
- Personal video invitation and follow-up video per salesperson
- Aftermovie
- Behind-the-scenes footage
- At least 8 interviews
- At least 10 videos from one day
How to use it as an MSP
A video is not a goal. It is a tactic in a play: a routine you run every year, like a corner or a penalty.
Lead role in Play 3From shaking hands to hugging
“My salespeople invite guests to help marketing.”
From idea to everyone informed: 9 → 3 months
- BeforeA personal video invitation per salesperson.
- DuringInterviews, and your own sales question on the evaluation form.
- AfterA personal follow-up video and the aftermovie.
How it works, in 12 weeks
Before, during and after, we help you think about how to use it.
- Personal video invitation per salesperson
- Reminder via WhatsApp
- At least 8 interviews
- Behind-the-scenes footage
- At least 10 videos from one day
- Aftermovie
- Your own sales question on the evaluation form
- Personal follow-up video
What the Content Engine makes of it
Whatever we record, the Content Engine turns it into blogs and LinkedIn posts. In your style.
- Every interview a blog
- In your client's voice
Proof
KaseyaWith event videos, Kaseya made the impact of the Connect events visible to the MSP community.- Also: Smizer Sparks 2026
Everything we record goes through the Content Engine, for €1,395 a month.
We discuss the price per service on the call. In 30 minutes we look at where you stand and which service will deliver the most.
Frequently asked questions
We already have an aftermovie. What’s the difference?
An aftermovie is one video afterwards. We make sales the owner of the event: a personal invitation per salesperson beforehand, interviews during, and a personal follow-up video afterwards.
How many videos do I get?
At least 10 from one day, including at least 8 interviews, plus the aftermovie and behind-the-scenes footage.
How do we make sure there is follow-up?
With a dedicated sales question on the evaluation form and a personal follow-up video per salesperson.
The MSP Playbook.
Want to see how other MSPs approach this? All the plays in one place, to take with you.

Hendrika Willemse
Managing partner StoryYo
Want to see how other MSPs approach this?
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