Sales
playbook

[vc_row full_width=”stretch_row” gap=”0″ full_height=”yes” columns_placement=”stretch” content_placement=”middle” bg_position=”left center” css=”.vc_custom_1610914977012{background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column bg_position=”custom” offset=”vc_col-md-8″ gradient_bg_color=”linear-gradient(115deg, #2f4350 9.235668789808917%, #2f4350 100%)” responsive_css=”padding_top_medium:0px|padding_right_medium:0px|padding_bottom_medium:0px|padding_left_medium:12vw|padding_top_small:160px|padding_bottom_small:40px” css=”.vc_custom_1648360021945{padding-top: 140px !important;padding-right: 15px !important;padding-bottom: 100px !important;padding-left: 15px !important;background: #2f4350 url(https://storyyo.com/wp-content/uploads/2022/01/Group-22956.svg?id=10226) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” bg_pos_h=”100%” bg_pos_v=”13%” el_class=”salesrecrheader”][vc_row_inner][vc_column_inner offset=”vc_col-lg-8 vc_col-md-10″][ld_fancy_heading highlight_reset_onhover=”lqd-highlight-reset-onhover” highlight_height=”0.175em” highlight_offset=”7px” use_custom_fonts_title=”true” fs=”text_large:5.0vw|text_medium:8.5vw|text_small:12vw” lh=”text_small:1em” margin=”bottom_small:0.2em” highlight_color=”rgb(2, 116, 164)” ls=”text_small:-0.02em” color=”rgb(255, 255, 255)”]Sales Playbook[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” padding=”right_large:4vw” margin=”bottom_small:1.6em” fw=”text_small:500″ color=”rgb(243, 241, 241)”]Een sales playbook voor de SaaS Startup of IT-dienstverlener om van een ambachtelijke verkoop methode naar een ‘repeatable’ proces te gaan. Dit zorgt voor een hogere voorspelbaarheid van succes en resources worden effectiever ingezet.[/ld_fancy_heading][ld_button style=”btn-solid” title=”Onze aanpak” link_type=”local_scroll” shape=”circle” border=”border-none” hover_txt_effect=”btn-hover-txt-switch-change btn-hover-txt-switch btn-hover-txt-switch-y” title_secondary=”Meer weten” i_type=”linea” i_shape=”btn-icon-circle” i_shape_style=”btn-icon-solid” i_shape_size=”btn-icon-custom-size” i_add_icon=”true” i_icon_linea=”lqd-icn-ess icon-ion-ios-arrow-forward” i_size=”18px” i_shape_custom_size=”41px” i_margin_left=”11px” color=”rgb(255, 255, 255)” i_color=”rgb(15, 64, 100)” i_fill_color=”rgba(15, 64, 100, 0.12)” text_color=”rgb(0, 0, 0)” fs=”text_small:18px” i_hcolor=”rgb(255, 255, 255)” i_fill_hcolor=”rgba(255, 255, 255, 0.15)” anchor_id=”#aanpak”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column offset=”vc_col-md-4″ responsive_css=”margin_right_large:200px|margin_left_large:-200px”][vc_column_text el_class=”hideonmobile”] [/vc_column_text][vc_column_text el_class=”hideondesktop” css=”.vc_custom_1665048874703{margin-top: -30px !important;}”] [/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1641639937886{padding-top: 80px !important;padding-bottom: 50px !important;}” responsive_css=”margin_bottom_medium:50px|padding_top_medium:100px|padding_top_small:50px” el_id=”gunfactor”][vc_column offset=”vc_col-md-6 vc_hidden-xs” responsive_css=”margin_bottom_medium:0px” css=”.vc_custom_1639060379826{margin-bottom: 30px !important;}” responsive_align=”text-center”][ld_images_group_container enable_item_animation=”yes” pf_init_scale_x=”1″ pf_init_scale_y=”1″ pf_init_opacity=”1″ pf_an_scale_x=”1″ pf_an_scale_y=”1″ pf_an_opacity=”1″][ld_images_group_element parallax=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”7348″ position=”right_small:1vw|bottom_small:55px” translate_from_y=”50″][/ld_images_group_element][ld_images_group_element img_size=”50%” parallax=”yes” enable_image_shadow=”yes” shadow_style=”4″ enable_roudness=”yes” image_roudness=”6″ enable_shadow=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”7375″ position=”top_large:-13%25|right_large:0px|top_medium:0px|right_medium:10%25|top_small:-15%25|right_small:-12%25″ translate_from_y=”110″ translate_to_y=”-50″][/ld_images_group_element][ld_images_group_element img_size=”50%” parallax=”yes” enable_image_shadow=”yes” shadow_style=”4″ enable_roudness=”yes” image_roudness=”6″ enable_shadow=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”7299″ translate_from_y=”150″ translate_to_y=”-120″ position=”left_large:-30%25|left_medium:-10%25|top_small:-10%25|left_small:-50%25″][/ld_images_group_element][ld_images_group_element img_size=”50%” parallax=”yes” enable_image_shadow=”yes” shadow_style=”4″ enable_roudness=”yes” image_roudness=”6″ enable_shadow=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ scale_from_z=”1″ scale_to_z=”1″ image=”7292″ translate_from_y=”80″ translate_to_y=”-70″ margin=”top_large:30%25|top_small:15%25″ position=”right_medium:0px|right_small:-30%25″][/ld_images_group_element][/ld_images_group_container][/vc_column][vc_column offset=”vc_col-md-offset-1 vc_col-md-5″ responsive_align=”text-center text-md-left”][ld_fancy_heading tag=”h2″ highlight_offset=”0.1em” use_custom_fonts_title=”true” enable_fit=”true” fs=”text_large:48px|text_small:35px” lh=”text_small:1.2em” margin=”bottom_small:0.65em” minfontsize=”36″ highlight_color=”rgba(210, 37, 41, 0.24)”]Hogere effectiviteit.[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:20px” lh=”text_small:1.5em” fw=”text_small:700″ margin=”bottom_small:1.5em”]Met onze playbook aanpak helpen we de IT organisatie om iedere engagement volgens plan uit te voeren waarbij de juiste content beschikbaar is voor de sales organisatie. Het doel van het playbook is:[/ld_fancy_heading][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Betere conversaties” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037630667{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”rgb(6, 116, 164)”][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”De kortste route naar succes” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037641131{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”rgb(6, 116, 164)”][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”De conversie ratio verhogen” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037652609{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”rgb(6, 116, 164)”][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Persoonlijke en betere content” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665124088888{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”rgb(6, 116, 164)”][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Hogere billability consultants” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037667730{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”rgb(6, 116, 164)”][/ld_icon_box][ld_spacer height=”55px”][ld_button style=”btn-solid” title=”Let’s talk” transformation=”text-uppercase” link_type=”local_scroll” shape=”circle” i_type=”linea” i_hover_reveal=”btn-hover-reveal” enable_row_shadowbox=”yes” i_add_icon=”true” button_box_shadow=”%5B%7B%22x_offset%22%3A%220%22%2C%22y_offset%22%3A%2220px%22%2C%22blur_radius%22%3A%2260px%22%2C%22shadow_color%22%3A%22rgba(248%2C85%2C78%2C0.19)%22%7D%5D” hover_button_box_shadow=”%5B%7B%7D%5D” css=”.vc_custom_1665431025769{margin-bottom: 35px !important;padding-right: 1em !important;padding-left: 1em !important;}” i_icon_linea=”lqd-icn-ess icon-ion-ios-arrow-round-down” anchor_id=”#contact”][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_position=”center center” css=”.vc_custom_1639422763069{padding-top: 60px !important;padding-bottom: 30px !important;background-image: url(https://thenextsales-io.websitedemos.nl/wp-content/uploads/2021/12/asset-22.png?id=13630) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” responsive_css=”padding_top_medium:90px|padding_bottom_medium:80px” el_id=”voorwie”][vc_column ca_init_scale_z=”1″ ca_an_scale_z=”1″ offset=”vc_col-md-5″][ld_fancy_heading tag=”h6″ transform=”text-uppercase” enable_bg=”yes” fh_border_radius=”circle” use_custom_fonts_title=”true” color=”rgb(0, 0, 0)” fs=”text_small:12px” fw=”text_small:700″ padding=”top_small:4px|right_small:11px|bottom_small:4px|left_small:11px” fh_bg=”rgb(235, 239, 241)” margin=”bottom_small:1.75em” ls=”text_small:0.1em”]WIN SNELLER VERTROUWEN[/ld_fancy_heading][ld_fancy_heading tag=”h2″]Playbook voor:[/ld_fancy_heading][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_opacity=”1″ use_custom_fonts_title=”true” enable_split=”true” fs=”text_small:20px” lh=”text_small:29px” margin=”bottom_small:1.75em” ls=”text_small:-0.01em”]De IT organisatie met concrete groeiplannen. En een team van verkopers en consultants die op hoge snelheid moeten samenwerken. Het playbook voorkomt een ambachtelijke aanpak die zo goed is als de verkoper die het uitvoert. Met een playbook is het aantrekken van talent makkelijker, omdat het talent van de verkoper kan worden aangewend voor de uitzonderlijke situaties.[/ld_fancy_heading][ld_fancy_heading tag=”p” ca_init_scale_x=”1″ ca_init_scale_y=”1″ ca_init_opacity=”1″ ca_an_scale_x=”1″ ca_an_scale_y=”1″ ca_an_opacity=”1″ use_custom_fonts_title=”true” enable_split=”true” fs=”text_small:20px” lh=”text_small:29px” margin=”bottom_small:1.75em” ls=”text_small:-0.01em”]Het doel van het playbook is het realiseren van een hogere effectiviteit op een duurzame manier.[/ld_fancy_heading][/vc_column][vc_column offset=”vc_col-lg-offset-1 vc_col-md-6″][ld_testimonial template=”style04″ network=”fa-linkedin” title=”Erik Vos, CEO Sparkly” avatar=”12524″]“theNextSales heeft mij en Sparkly geholpen om vanuit een ander perspectief te kijken naar onze propositie. We zijn samen gekomen tot een pitch deck met de slogan “Expect the unexpected” en dat valt erg goed bij onze relaties.”[/ld_testimonial][ld_testimonial template=”style04″ network=”fa-linkedin” title=”William Janssen, CEO DeltaBlue” avatar=”15634″ margin=”right_large:-70px|left_large:70px”]“Het sales playbook heeft ons geholpen om de verkoop van onze PaaS platform effectiever in te richten voor verdere internationalisatie”[/ld_testimonial][ld_testimonial template=”style04″ network=”fa-linkedin” title=”Jeffrey Bos, Managing Director Plat4mation” avatar=”7283″]“Digitale sales plays van theNextSales zijn verrassend veel meer dan verwacht.”[/ld_testimonial][/vc_column][/vc_row][vc_row content_placement=”middle” bg_position=”left center” responsive_css=”padding_top_medium:65px|padding_bottom_medium:65px” css=”.vc_custom_1665431035560{margin-bottom: 35px !important;padding-top: 35px !important;padding-bottom: 35px !important;background-image: url(https://thenextsales-io.websitedemos.nl/wp-content/uploads/2021/03/blob2.svg?id=11856) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_id=”aanpak”][vc_column offset=”vc_col-md-6″ responsive_css=”margin_bottom_medium:0px|margin_bottom_small:30px” css=”.vc_custom_1639060564954{margin-bottom: 30px !important;}”][ld_spacer height=”35px” md_hide=”vc_hidden-md” lg_hide=”vc_hidden-lg” sm_height=”50px”][ld_images_group_element image=”11453″][/ld_images_group_element][/vc_column][vc_column column_top_onmobile=”yes” offset=”vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-6″ responsive_css=”padding_left_large:9%25″][ld_fancy_heading tag=”h2″ highlight_offset=”0.1em” use_custom_fonts_title=”true” enable_fit=”true” fs=”text_large:48px|text_small:35px” lh=”text_small:1.2em” margin=”bottom_small:0.65em” minfontsize=”36″ highlight_color=”rgba(210, 37, 41, 0.24)”]Welke vragen beantwoord het playbook?[/ld_fancy_heading][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Wat zijn de belangrijke definities van de organisatie?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037862811{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Volgens welke verkoopmethode gaan we werken?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037890217{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Wat is de ‘Ideal Customer Profile’ ( ICP)?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037912536{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Welke persona’s zijn belangrijk?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037925729{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Wat is de prijsstrategie?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037965682{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Wat is het sales proces?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665037980071{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Wat is het gewenste gedrag per stap in het process?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665038016812{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Hoe om te gaan met bezwaren?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665038043465{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][ld_icon_box i_type=”linea” heading_size=”xs” heading_weight=”font-weight-medium” i_shape=”circle” i_border=”” position=”iconbox-inline” i_icon_linea=”lqd-icn-ess icon-ion-ios-checkmark” title=”Welke content te delen op welk moment?” icon_size=”16px” custom_i_size=”32px” i_color=”#0674a4″ shape_color=”rgba(21, 81, 83, 0.08)” css=”.vc_custom_1665038070399{margin-bottom: 15px !important;}” h_i_color=”rgb(255, 255, 255)” shape_hcolor=”#0674a4″][/ld_icon_box][/vc_column][/vc_row][vc_row css=”.vc_custom_1639643472429{padding-top: 50px !important;padding-bottom: 50px !important;}” el_id=”solutions” responsive_css=”padding_bottom_medium:70px”][vc_column align=”text-center” offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8″ responsive_align=”text-center” responsive_css=”margin_bottom_medium:-50px”][ld_fancy_heading use_inheritance=”true” highlight_color=”rgba(6, 116, 164, 0.3)”]Referenties[/ld_fancy_heading][/vc_column][/vc_row][vc_section bg_position=”center center” css=”.vc_custom_1620638316568{padding-top: 120px !important;padding-bottom: 60px !important;background-image: url(https://mobilemodern.liquid-themes.com/wp-content/uploads/2021/03/glow-fig.svg?id=87) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_row bg_position=”center top” responsive_css=”margin_top_medium:-200px|padding_top_medium:80px|padding_bottom_medium:80px” css=”.vc_custom_1665669930576{margin-top: -150px !important;padding-top: 10px !important;padding-bottom: 60px !important;background-image: url(https://storyyo.com/wp-content/uploads/2022/03/bg-1.svg?id=13147) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}”][vc_column width=”1/2″ offset=”vc_col-md-4″][ld_content_box template=”s04″ show_button=”yes” ib_style=”btn-naked” ib_title=”Meer info” ib_transformation=”text-uppercase” ib_i_type=”linea” ib_i_add_icon=”true” title=”Cross- en Upsell” image=”14205″ border_color=”rgb(62, 173, 60)” ib_i_icon_linea=”lqd-icn-ess icon-md-arrow-round-forward” ib_lh=”text_small:1.5em” ib_ls=”text_small:0.05em” ib_i_margin_left=”10px” ib_link=”url:https%3A%2F%2Fstoryyo.com%2Fsparkly%2F|title:Sparkly||” img_link=”url:https%3A%2F%2Fstoryyo.com%2Fsparkly%2F%20|||”]Sales playbook & pitch deck voor de start-up Sparkly uit Utrecht om internationaal te kunnen groeien.[/ld_content_box][ld_spacer height=”12px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-md-4″][ld_content_box template=”s04″ show_button=”yes” ib_style=”btn-naked” ib_title=”Meer info” ib_transformation=”text-uppercase” ib_i_type=”linea” ib_i_add_icon=”true” title=”Focus op de juiste klant” image=”14206″ border_color=”rgb(62, 173, 60)” ib_i_icon_linea=”lqd-icn-ess icon-md-arrow-round-forward” ib_lh=”text_small:1.5em” ib_ls=”text_small:0.05em” ib_i_margin_left=”10px” ib_link=”url:https%3A%2F%2Fstoryyo.com%2Fverhalen%2Fweak-ties-theorie-van-granovetter-in-sales%2F|||” img_link=”url:https%3A%2F%2Fstoryyo.com%2Fverhalen%2Fweak-ties-theorie-van-granovetter-in-sales%2F|||”]Strategische samenwerking scale-up Teqplay met als doel om effectiever te verkopen op wereldwijde schaal.[/ld_content_box][ld_spacer height=”12px”][/vc_column][vc_column width=”1/2″ offset=”vc_col-md-4″][ld_content_box template=”s04″ show_button=”yes” ib_style=”btn-naked” ib_title=”Meer info” ib_transformation=”text-uppercase” ib_i_type=”linea” ib_i_add_icon=”true” title=”Van SMB naar Enterprise” image=”14208″ border_color=”rgb(62, 173, 60)” ib_i_icon_linea=”lqd-icn-ess icon-md-arrow-round-forward” ib_lh=”text_small:1.5em” ib_ls=”text_small:0.05em” ib_i_margin_left=”10px” ib_link=”url:https%3A%2F%2Fdelta.blue%2F|||” img_link=”url:https%3A%2F%2Fdelta.blue%2F|||”]Het maken van een sales playbook om effectiever te verkopen aan Enterprises in samenwerking scale-up DeltaBlue.[/ld_content_box][ld_spacer height=”12px”][/vc_column][/vc_row][/vc_section][vc_row full_height=”yes” content_placement=”middle” bg_position=”center center” css=”.vc_custom_1665316114512{margin-top: -15px !important;background-image: url(https://storyyo.com/wp-content/uploads/2022/03/bg-1.svg?id=13147) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” responsive_css=”margin_top_medium:30px” el_id=”contact”][vc_column enable_column_shadowbox=”yes” css=”.vc_custom_1658062993463{margin-top: 50px !important;padding-top: 80px !important;padding-bottom: 35px !important;background-color: #ffffff !important;border-radius: 10px !important;}” offset=”vc_col-md-6″ responsive_align=”text-left” custom_border_radius=”10px” column_box_shadow=”%5B%7B%22y_offset%22%3A%2210px%22%2C%22blur_radius%22%3A%2260px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.08)%22%7D%5D” responsive_css=”margin_top_medium:66px”][ld_fancy_heading tag=”h6″ hover_text_outline=”ld-fh-outline” outline_appearance=”ld-fh-outline” absolute_pos=”yes” use_custom_fonts_title=”true” color=”rgb(242, 242, 242)” fs=”text_small:130px” lh=”text_small:1em” position=”top_large:-135px|left_large:110px|top_medium:-400px” fw=”text_small:700″ hover_text_outline_color=”rgb(47, 66, 80)” hover_text_outline_width=”1px” ls=”text_small:0px” el_class=”hideonmobile” margin=”top_large:-50px|bottom_large:-50px”]15MIN[/ld_fancy_heading][vc_column_text css=”.vc_custom_1647777791510{margin-top: -80px !important;}”] [/vc_column_text][/vc_column][vc_column enable_column_shadowbox=”yes” column_top_onmobile=”yes” offset=”vc_col-md-offset-1 vc_col-md-5″ css=”.vc_custom_1647781076257{margin-top: 60px !important;padding-top: 30px !important;padding-right: 20px !important;padding-bottom: 40px !important;padding-left: 20px !important;background-color: #ffffff !important;border-radius: 5px !important;}” column_box_shadow=”%5B%7B%22y_offset%22%3A%2210px%22%2C%22blur_radius%22%3A%2260px%22%2C%22shadow_color%22%3A%22rgba(0%2C%200%2C%200%2C%200.08)%22%7D%5D” responsive_css=”margin_top_medium:65px|padding_bottom_medium:20px|padding_right_small:50px|padding_left_small:50px” responsive_align=”text-center text-md-left”][ld_fancy_heading tag=”h2″ use_custom_fonts_title=”true” padding=”right_large:14%25″ margin=”bottom_small:1.1em” fs=”text_small:30px”]Kennismaken?[/ld_fancy_heading][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” padding=”right_large:2%25″ margin=”bottom_small:1.1em” fs=”text_small:27px” fw=”text_large:100|text_small:100″]We bellen dezelfde dag terug![/ld_fancy_heading][ld_cf7 id=”12949″ shape=”lqd-contact-form-inputs-filled” size=”lqd-contact-form-inputs-lg” btn_size=”lqd-contact-form-button-lg” btn_width=”lqd-contact-form-button-block” btn_roundness=”lqd-contact-form-button-round” use_custom_fonts_input=”true” use_custom_fonts_submit=”true” fs=”14px” fw=”400″ submit_fs=”16px” submit_fw=”700″ lqd_bg_color=”rgb(248, 245, 243)” color=”rgb(0, 0, 0)” css=”.vc_custom_1647861349972{margin-bottom: 0px !important;}” submit_color=”rgb(255, 255, 255)” bm=”20px” submit_hbg_color=”rgb(47, 67, 80)” submit_h_color=”rgb(255, 255, 255)” submit_bg_color=”#0674a4″ submit_border_color=”#0674a4″ submit_hover_border_color=”rgb(24, 67, 65)”][ld_images_group_container][ld_images_group_element img_size=”90%” parallax=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”12942″ position=”right_small:-150px|bottom_small:150px” translate_from_y=”-251″ rotate_from_z=”-30″ translate_to_y=”56″ rotate_to_z=”23″ translate_from_x=”134″ translate_to_x=”56″][/ld_images_group_element][/ld_images_group_container][/vc_column][/vc_row][vc_row css=”.vc_custom_1638865556357{padding-bottom: 40px !important;}” responsive_css=”margin_top_medium:-40px”][vc_column][ld_carousel_marquee_tab columns=”md:6|sm:4|xs:3|spacing_xs:5px” cellalign=”center” fadesides=”lqd-fade-sides” reverse=”yes” marquee_speed=”1″][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1600869275969-2af5a83e-691d73aa-6c02edf7-0877113f-0332″][vc_single_image image=”7333″ css=”.vc_custom_1639424435745{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863012114-f62747b9-2cf1edf7-0877113f-0332″][vc_single_image image=”7332″ css=”.vc_custom_1639424447729{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863010777-a2441654-3559edf7-0877113f-0332″][vc_single_image image=”7331″ css=”.vc_custom_1639424461260{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863010385-192b963e-beecedf7-0877113f-0332″][vc_single_image image=”7330″ css=”.vc_custom_1639424475539{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863010213-5c814951-2dfaedf7-0877113f-0332″][vc_single_image image=”7329″ css=”.vc_custom_1639424487775{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863010013-5cc018ed-f9fcedf7-0877113f-0332″][vc_single_image image=”7327″ css=”.vc_custom_1639424499288{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1638863009418-4332363e-832aedf7-0877113f-0332″][vc_single_image image=”7325″ css=”.vc_custom_1639424513437{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1639123688906-0e81dfa1-a262edf7-0877113f-0332″][vc_single_image image=”7324″ css=”.vc_custom_1639424527362{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][ld_carousel_marquee_section title=”Carousel Item” tab_id=”lqd-1639123704013-ea9f0449-5832edf7-0877113f-0332″][vc_single_image image=”7328″ css=”.vc_custom_1639424539182{margin-bottom: 0px !important;}”][/ld_carousel_marquee_section][/ld_carousel_marquee_tab][/vc_column][/vc_row][vc_row bg_position=”right center” css=”.vc_custom_1648196682638{padding-top: 70px !important;background-image: url(https://storyyo.com/wp-content/uploads/2021/12/bg-2.svg?id=8586) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_id=”help”][vc_column width=”2/3″][ld_fancy_heading tag=”h2″ use_custom_fonts_title=”true” fs=”text_small:50px” lh=”text_small:1.02em” highlight_color=”rgba(210, 37, 41, 0.32)”]Sales playbook FAQ[/ld_fancy_heading][/vc_column][vc_column css=”.vc_custom_1587634210152{margin-top: 50px !important;}”][vc_accordion size=”lg” borders=”accordion-title-bordered” border_round=”accordion-title-round” items_shadow=”yes” show_icon=”yes” i_add_icon=”true” expander_size=”accordion-expander-xl” i_type=”linea” active_add_icon=”true” active_type=”linea” use_custom_fonts_title=”true” active_tab=”-1″ bottom_margin=”20px” fs=”19px” lh=”1.5em” i_icon_linea=”lqd-icn-ess icon-ion-ios-add” active_icon_linea=”lqd-icn-ess icon-ion-ios-remove” heading_color=”rgb(0, 0, 0)” active_heading_color=”rgb(255, 255, 255)” exp_color=”rgb(1, 117, 188)” active_exp_color=”rgb(255, 255, 255)” bg_color=”rgb(255, 255, 255)” border_color=”rgb(2, 116, 164)”][vc_accordion_tab title=”Wat is een sales playbook?” tab_id=”lqd-1587633968163-3eddfcbd-9bd6″][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” margin=”bottom_small:1.5em”]Een sales playbook is bedoeld om verkoper te helpen op een methodische manier te verkopen waarbij specifieke hulp wordt aangeboden via zogenaamde ‘sales plays’ om richting te geven aan de best mogelijke keuze in een sales fase. De ondersteuning kan gaan over gewenst gedrag, content en vragen die gesteld kunnen worden of eventuele bezwaren die aan bod kunnen komen en de best mogelijke antwoorden.[/ld_fancy_heading][/vc_accordion_tab][vc_accordion_tab title=”Waarom een sales playbook?” tab_id=”lqd-1665112643333-7e39ad77-1540″][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” margin=”bottom_small:1.5em”]Een sales playbook helpt het salesteam om effectiever te verkopen maar het ‘waarom’ kan verschillen per organisatie: Korte inwerktijden Betere conversaties door personalisatie Verkorten van sales cycles Voorspelbaarheid van de forecast verhogen Minder tijd besteden aan het zoeken van de juiste informatie[/ld_fancy_heading][/vc_accordion_tab][vc_accordion_tab title=”Wat moet er minimaal in playbook staan?” tab_id=”lqd-1665112869485-3c10a0c7-b84f”][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” margin=”bottom_small:1.5em”]Een strategisch playbook moet minimaal de volgende zaken bevatten als leidraad: De commerciële filosofie De ideale klant Het sales proces Gewenste gedrag per processtap De juiste content per processtap Uiteindelijk komen deze 5 stappen in diverse sales plays dat het sales team sneller en effectiever kan gebruiken.[/ld_fancy_heading][/vc_accordion_tab][vc_accordion_tab title=”Hoeveel tijd is nodig voor een playbook?” tab_id=”lqd-1665124138974-760901f1-5f06″][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” margin=”bottom_small:1.5em”]Het maken van een ‘strategisch’ sales playbook heeft gemiddeld genomen een doorlooptijd van 3 maanden waarbij we in wekelijkse sessies samen komen tot nieuwe en betere inzichten. De fase waarin we content en templates beschikbaar stellen is tactisch en operationeel en is minimaal 6 maanden en is in de regel voor onbepaalde tijd, omdat nieuwe inzichten leiden tot nieuwe content.[/ld_fancy_heading][/vc_accordion_tab][vc_accordion_tab title=”Wie maakt het playbook?” tab_id=”lqd-1665124283655-de73235c-25d0″][ld_fancy_heading tag=”p” use_custom_fonts_title=”true” fs=”text_small:21px” lh=”text_small:1.666em” ls=”text_small:-0.01em” margin=”bottom_small:1.5em”]Het sales playbook wordt gemaakt in samenspraak met de IT ondernemer of commercieel verantwoordelijke manager binnen de organisatie. Belangrijk om te vermelden is dat verkopers en/of consultants in de strategische fase nog niet participeren.[/ld_fancy_heading][/vc_accordion_tab][/vc_accordion][ld_images_group_container][ld_images_group_element img_size=”75%” parallax=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”13142″ position=”right_small:-80px|bottom_small:250px” translate_from_y=”65″ rotate_from_z=”-30″ translate_to_y=”-106″ rotate_to_z=”23″ translate_from_x=”59″ translate_to_x=”70″][/ld_images_group_element][ld_images_group_element img_size=”70%” parallax=”yes” scale_from_x=”1″ scale_from_y=”1″ from_opacity=”1″ scale_to_x=”1″ scale_to_y=”1″ to_opacity=”1″ absolute_pos=”yes” scale_from_z=”1″ scale_to_z=”1″ image=”13143″ position=”bottom_large:750px|left_small:-80px” translate_from_y=”-54″ rotate_from_z=”26″ translate_to_y=”95″ rotate_to_z=”-19″ translate_from_x=”-158″ translate_to_x=”-156″][/ld_images_group_element][/ld_images_group_container][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1665318895894{margin-top: 70px !important;padding-bottom: 20px !important;}” responsive_css=”margin_top_medium:0px|padding_top_medium:35px|padding_right_medium:100px|padding_left_medium:100px”][vc_column align=”text-center” offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″ css=”.vc_custom_1648554621448{margin-bottom: 20px !important;}” responsive_align=”text-center text-md-center” responsive_css=”margin_top_medium:70px”][ld_fancy_heading tag=”h2″ alignment=”text-center” use_custom_fonts_title=”true” fs=”text_large:40px|text_small:32px” highlight_color=”rgba(2, 116, 164, 0.28)”]Sales playbook blogs[/ld_fancy_heading][ld_fancy_heading tag=”p” alignment=”text-center” use_custom_fonts_title=”true” fs=”text_small:19px” lh=”text_small:29px” margin=”bottom_large:2.15em|bottom_small:1.2em” padding=”right_large:15%25|left_large:15%25″]Sneller vertrouwen winnen in een digitale wereld om ondernemers en sales professionals te inspireren om te blijven groeien.[/ld_fancy_heading][/vc_column][/vc_row][vc_row responsive_css=”margin_bottom_medium:100px|padding_right_medium:80px|padding_left_medium:80px”][vc_column][ld_blog style=”style19″ grid_columns=”3″ meta_type=”cats” post_type=”ids” columns_gap=”20″ bottom_gap=”30″ filter_id=”lqd-1588852304002-aa9ed0ce-6ecf” unique_id=”1588852304002-ce055b4b-b4fb” hover_title_color=”rgb(0, 0, 0)” title_size=”20px” include=”14542, 15355, 15473″][/vc_column][/vc_row]